CP NAIS MADEC

By combining textile craftsmanship with object design, Hugo seek to create pieces that reinvent our relationship with materials and explore the potential of traditional techniques and savoir-faire in contemporary design applications.

His approach is to design embroideries that sculpt textiles through large-scale stitches and lines. He explore the possibilities offered by a wide variety of ribbons and materials to compose textured reliefs, playing with light and contrasts.

His work is rooted in research and experimentation around flexible materials, with particular attention to natural fibers and low-impact fabrication processes.

Each creation is unique, hand-embroidered, and conceived with textile as its canvas. Through the development of sculptural embroideries, he aim to open new paths for the art of embroidery — bringing it to unexpected formats and uses. His work questions the role of ornamentation in contemporary design and explores how these techniques can inform a current reflection on materiality and sustainability.

His attraction to decorative arts leads him to envision his pieces on a panoramic scale: a way of inscribing textiles into architecture, creating sensory universes rich in materiality, and reinterpreting the role of wall textiles in interior spaces.

Through embroidery, reliefs and instinctive lines come to life, giving fabric a sculptural and immersive presence that invites a sensitive, embodied experience.

Born in Brittany in 1996, he is a designer and embroidery artist, living and working in Paris.

He graduated from the École Nationale Supérieure d’Architecture de Nantes in 2019 and quickly oriented his practice towards object design and scenography. In Paris, within Bureau Bétak, he developed expertise in spatial conceptualization and staging, applied to fashion and events. At the same time, his passion for craftsmanship and textiles led him to found his eponymous embroidery brand in 2020, while continuing his initiation into glassblowing techniques alongside artist Jeremy Maxwell Wintrebert. This experience allowed him to refine his attention to detail, his approach to materiality, and his relationship to the artisanal gesture.

In 2024, building on his experience and convictions, he established his own studio to fully dedicate himself to the development of his pieces.

His work has been presented at Design Week Factory in Paris, Homo Faber in Venice, Art & Design in New York, and PAD Paris — the latter two as part of Galerie Anne Jacquemin Sablon’s collections — and was selected for the 2025 regional competition of Ateliers d’Art de France.